The Hype Generation
Meet The Hype Generation
80 million strong, the Millennial Generation is a group of young, passionate and intelligent people, born between 1982 and 2001, collectively spending an average of $350+ billion annually and more of their time online than any preceding generation..
Pockets filled with disposable income, the Hype generation is a special group of Millennials defined by their passion and their loyalty. The Hype Generation are fans: a unique community representing 40+ million Millennials and billions of dollars. They are the ones vigorously following their favorite movies, artists, and stars via fan sites, blogs and premieres. And they spend passionately to do so. This is our generation. This is the Hype Generation.
Hype Exchange is a growing network of over 50 sites encompassing everything from top fan sites to entertainment blogs to some of today's top pop culture sites. Reaching 15+ million, the Hype Exchange network is the platform to engage the Hype Generation.
We believe content is king. Our publishers have demonstrated this through their tireless efforts and devotion to updating the sites and blogs they love. The rise of social media has changed the landscape. The Hype Generation is not content being just consumers - they're looking to contribute as well. In lieu of exchanging ad dollars for ads, Hype Exchange works with advertisers to create a conversation around your brand, tapping into this new age mindset where everyone wants their voice to be heard.
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